Miniso - A notorious brand which earns billions by copying japanese companies
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| Image credit: miniso.com |
You may have heard about this brand named miniso, but do you know that this brand is actually a Chinese brand ? This brand is expanding at a fast rate in Asia, it sells household and consumer goods but this brand got its success because of its controversial marketing strategy.
Miniso has copied the store designs and even the logo from a Japanese clothing brand named Uniqlo, miniso's products are quite cheap just like any other Chinese brand.
Miniso's all products are private labeled, that means they sell products which have their name but not their design in simple words they sell 'duplicate' products.
Miniso's another strategy is that they refresh their store inventory like suppose you bought a pouch of a specific design and after a few days you again visited their store then most probably you will not see the pouch of the particular design you had bought earlier.
Miniso has been founded by two people Ye guo fu and Miyake junya, Miyake junya is a Japanese designer so Miniso actually says they are a Japanese brand.
Also if you have ever visited a miniso store you will find that most of their products have something written in Japanese, they have been doing this just to show that they are a Japanese brand and the funny thing is the Japanese written on this is grammatically incorrect. Also another fun fact, miniso also has its own copycats like uniso, ubiso etc. also the funny thing is they also have same logo design like miniso!
So that's it, I hope you liked my post and the truth of this company which is an intelligent copycat! Also be sure check out my YouTube channels, Sky28 and SocialRaiser.
This was a guest post written by Akash Shrikhande. To know more about guest blogging on this blog, contact me.
Posts before October 2021 have been marked as "Old Posts". Less likely, but they might have out dated or incorrect information, ugly looking bits of code, no labels, etc. Don't get me wrong, many of these posts are top-notch and interesting too.
I thought it would be better not to delete or revamp these posts, even if they suck. The bitter truth is that old works always suck, but I take that as a positive tool to convey that I am growing. Besides there's no better way to showcase my journey without these old, messy, poorly written posts!
I thought it would be better not to delete or revamp these posts, even if they suck. The bitter truth is that old works always suck, but I take that as a positive tool to convey that I am growing. Besides there's no better way to showcase my journey without these old, messy, poorly written posts!
Old Post